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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are tempting buyers with their smooth shapes, luxurious cabins - and significantly, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are eager to showcase unique forms of fuel deemed less harmful to the climate, from utilized cooking oil to the noticeably less attractive meat waste.<br> |
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<br>Business jet operators, like airlines, have bowed to environmental pressure on air travel and devoted to [cutting](https://www.pinterest.com.au/missionnewenergy/) in half carbon emissions by 2050 compared to 2005.<br> |
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<br>Their hope is that adopting renewable fuel to curb emissions might make [company](https://forest500.org/rankings/companies/mission-newenergy-limited) jets more [appealing](https://www.bloomberg.com/profile/company/MNELF:US) to environmentally conscious purchasers - particularly corporations dealing with questions over sustainability from [investors](https://www.businessnews.com.au/Company/Mission-NewEnergy) or green project groups.<br> |
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<br>The schedule of less polluting personal jets might also spare the rich and famous the [unfavorable publicity](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) experienced by [Britain's Prince](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) Harry and his other half Meghan over a current personal jet trip to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief commercial officer of [Boston-based](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of overall yearly carbon emissions worldwide, however can discharge, typically, as much as 20 times more [carbon emissions](https://stocktwits.com/symbol/MNEL) per guest mile than jetliners, according to the [London-based private](https://pitchbook.com/profiles/company/51278-86) charter company Victor.<br> |
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<br>Prince Harry has protected his periodic use of private jets to ensure his [family's](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) safety, and has actually said that on the uncommon events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state occurrences such as the furore over his itinerary have included fresh challenges for a market already making every effort to justify its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming including the usage of private jets are unfortunate when you think about that our industry has delivered fuel efficiency improvements of 40% over the previous 40 years," said Bombardier Aviation [President David](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel usage will assist the industry make inroads with corporations and rich purchasers. According to market data, billionaires only have a 19% organization jet [ownership](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) rate.<br> |
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<br>But even an image transformation - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to airplanes - is not likely to please all critics at the Oct 22-24 luxury jet occasion.<br> |
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<br>Environmentalists and some analysts remain skeptical that biojetfuels, generally blended 50-50 with kerosene, will make a considerable effect on public understandings about luxury travel.<br> |
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<br>"No amount of [jatropha curcas](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) or Brazil-nut fuel can make service jets look eco-friendly," stated air travel expert Richard Aboulafia.<br> |
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<br>Demand from [company jet](https://www.crunchbase.com/organization/mission-newenergy) operators for sustainable fuels now far surpasses supply and their interest might drive future production, [Sherbacow](https://pitchbook.com/profiles/company/51278-86) said.<br> |
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<br>World Energy, which [produces](https://www.bloomberg.com/profile/company/MNELF:US) 40 million gallons of [biofuel](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) at its California plant, might expand production as much as 150 million gallons by 2022.<br> |
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<br>Corporate charter [business](https://www.pinterest.com.au/missionnewenergy/) and experts are likewise seeing more interest from consumers who wish to purchase carbon credits to balance out emissions from their [flights](https://www.bloomberg.com/profile/company/MNELF:US).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage study his company just recently [completed](https://www.bloomberg.com/profile/company/MNELF:US) for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that rate, cost per hour, range, speed and efficiency, that's still the (sales) chauffeur. But I think people are becoming more knowledgeable about the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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