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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant market program in Las Vegas luxury jets are [tempting](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) buyers with their [streamlined](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) shapes, plush cabins - and progressively, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are keen to showcase unique types of air travel fuel considered less harmful to the climate, from [utilized cooking](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) oil to the clearly less glamorous meat waste.<br> |
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<br>Business jet operators, like airline companies, have actually acquiesced environmental on air travel and [devoted](https://forest500.org/rankings/companies/mission-newenergy-limited) to cutting in half carbon emissions by 2050 compared with 2005.<br> |
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<br>Their hope is that embracing sustainable fuel to suppress emissions might make company jets more appealing to [ecologically conscious](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) buyers - especially corporations facing questions over sustainability from investors or green campaign groups.<br> |
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<br>The schedule of less [polluting personal](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) jets could likewise spare the rich and popular the unfavorable promotion experienced by Britain's Prince Harry and his better half Meghan over a [current](https://forest500.org/rankings/companies/mission-newenergy-limited) personal jet trip to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most recent waste-based fuels [consist](https://www.bloomberg.com/profile/company/MNELF:US) of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, [chief commercial](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) officer of Boston-based biofuel manufacturer World Energy, which [produces fuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) from meat waste utilized by Gulfstream.<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 airplane on display are anticipated to be powered by 150,000 gallons of other renewable fuel blends anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of overall annual carbon emissions globally, however can emit, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Victor.<br> |
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<br>Prince Harry has protected his occasional use of [personal jets](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) to ensure his family's security, and has stated that on the rare occasions he does not fly commercially he offsets his [emissions](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd).<br> |
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<br>But planemakers say incidents such as the furore over his itinerary have actually included fresh difficulties for a market currently making every effort to justify its contribution to cutting corporate [expenses](https://www.pinterest.com.au/missionnewenergy/).<br> |
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<br>"Incidents of flight shaming including making use of personal jets are unfortunate when you consider that our industry has provided fuel effectiveness improvements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier believes increased sustainable fuel use will help the industry make inroads with [corporations](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) and rich purchasers. According to industry data, billionaires just have a 19% company jet ownership rate.<br> |
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<br>But even an image makeover - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and [organisers including](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) alternative fuel pumps for visiting airplanes - is not likely to satisfy all critics at the Oct 22-24 high-end jet event.<br> |
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<br>Environmentalists and some experts remain skeptical that biojetfuels, generally combined 50-50 with kerosene, will make a substantial impact on public understandings about luxury travel.<br> |
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<br>"No amount of [Jatropha](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) or Brazil-nut fuel can make service jets look eco-friendly," said air travel analyst [Richard Aboulafia](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053).<br> |
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<br>Demand from [company jet](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.<br> |
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<br>World Energy, which produces 40 million gallons of biofuel at its California plant, could broaden production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter business and [experts](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) are also seeing more interest from [customers](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) who want to purchase carbon credits to balance out [emissions](https://www.pinterest.com.au/missionnewenergy/) from their flights.<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet utilization research study his business just recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that cost, cost per hour, range, speed and performance, that's still the (sales) chauffeur. But I believe individuals are becoming more familiar with the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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